![]() ![]() In Adobe’s recent State of Creativity study, 71% of creatives surveyed say it is challenging finding stock content that is diverse and inclusive, and over half have seen a desire for content that is more culturally relevant. With the large volume of data accessible to brands regarding customers’ buying preferences, engaging consumers with relevant, authentic images and messaging is in high demand. Finally, participants receive guidance about how to submit their work for copyright protection through the United States Copyright Office, protecting their creative property. Instruction includes workshops on the business of stock, and portfolio reviews with experienced, industry-leading curators.Įach participant in the Creative Empowerment Program is also allocated funding to implement large-scale photoshoots, and paired with onsite mentors to ensure their success. Unique in the field, the program combines financial investment with education in the form of hands-on mentorship and instruction -co-created and lead by industry veterans from Diversity Photos and Adobe Stock and informed by client experience and data insights. The Creative Empowerment Program is a holistic intensive experience designed from the ground up by Diversity Photos and Adobe Stock to prepare participants for success in the business of stock photography. ![]() Through the Creative Empowerment Program, we equip them for success by providing them with the skills, knowledge, and investment needed to create impactful stock images and video.” “We aim to economically empower underrepresented photographers by giving them access to an additional revenue stream and to diversify their portfolios. “We are excited to launch this first-of-its kind program because we know that to thoughtfully enact change across industries, we must have a pool of diverse creatives actively participating and owning their narratives, their images, and most importantly, their stories,” said Nicole Carter, Co-Founder and CEO of Diversity Photos. Creatives for the official program kickoff will be selected this Spring. From August 2020 – February 2021, the program conducted its pilot phase during which four diverse photographers participated in over 35 photoshoots, creating more than 4,000 multicultural images. In collaboration with Adobe Stock, Creative Empowerment Program to provide thousands of new multicultural stock photography images by diverse photographers to the advertising industry.ĪTLANTA – Febru– Diversity Photos today announced the launch of its signature initiative, the Creative Empowerment Program, to diversify the selection of stock photography images by increasing the pipeline of minority photographers.
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